The business world today is looking for a big change in its mode of operation. This particular change is inevitable and in turn, is giving the desired profit. Be it a huge conglomerate or a small start up every organization is adopting newer ways to build a market.

Every aspect of a business is changing. Be it products, consumers taste and preferences or the marketing mix. The business world is now operating in a different way with better resources.

Here, we will be discussing certain aspects of how marketing is helping the business to grow globally.

It is only marketing which can accelerate the growth of business. There are millions of marketing processes which can be adopted but certain strategies are bound to work with every company.

Before disclosing the most desired way of modern age marketing, let us first concentrate a bit on the factors which have brought the change in the business scenario.

  • People’s taste and preferences are facing a major change. Habits, likes and dislikes are all turning out to be different with a change in time.
  • How should products be labeled has not been defined? There is no such authority to decide it.
  • Supply change is globalizing yet traceability and safety standards have not been established properly.
  • Economic volatility and macroeconomic crisis are some major issues which have been a reason for this unprecedented change in the business model.

Now, these factors are creating a havoc twist in business operation but there are ways to tackle it. With the change in technology resources are getting better and for every smart problem, the solution is even smarter.

seo-vs-noseoAs said earlier that marketing mix has set new standards and among many SEO that is Search Engine Optimisation is a benchmark for many business houses.

The process of SEO comes under the wings of digital marketing. As the world is primarily a part of the digital forum it is quite obvious for the companies to adopt methods which will enhance the image of online marketing.

Search engine Optimization is a methodology of strategies, techniques, and tactics which are used to increase the amount of traffic to a website by obtaining a good ranking for keywords on the pages of various search engines like Google, Bling, and Yahoo.

The best part about SEO marketing is its reach. There is no such geographical demarcation to it. People from all over the world can reach out to their target group with the help of SEO. Along with the start-ups, all the large corporations have adopted this method of marketing.

Apart from reach, digital marketing is the most productive method to accomplish the marketing approach of a brand. It is flexible, easier and gives a quick result.

In the recent years, people are much connected into the digital space. Be it for a social cause or a commercial one, the digital medium rules human life.

Taking this opportunity as the primary weapon, the companies are adopting SEO marketing to reach their consumers consistently and gradually.

What makes SEO an effective approach in marketing for today’s business houses?

Though there have been various other methodologies in the digital landscape for marketing yet SEO remains to be a very strong player. This process is the most effective strategy that every business houses should adopt to get more customers and better brand positionig. Here it will be a highlight on some important reasons that why SEO is needed for a brand?

An increase in traffic


Increase in traffic is the most desired result that one can gain from adopting the search engine marketing tactics. Top positions in the search engine receive a majority of customers’ attention. SEO also focuses on creating some informative and keyword relevant title tags and shot descriptions for products which get showed up on the result page. These tags and descriptions increase the rate of clicks which affect the rise of web traffic.

Highly cost effective


448% More Leads With SEO for 6 Months!

SEO is the most cost-effective way marketing strategy as because it targets only those people who are looking for your products and services online. It is not really a scattered form of marketing. The strategy helps to save up a lot of money for the company. The investment is not really huge to implement this service. With little investment, a company can achieve a better result. Cost cutting is an essential strategy for every company and therefore SEO is the best way to promote your brand.

Brand awareness

content-marketing-optimizedBrand is the most important element for an organization. Every company tries to focus on brand awareness for better sell. People hardly consume any products; all they do is buying a brand. More than the products it is important to sell your brand. SEO gives a huge scope of selling the brand of an organization. With the increase in SEO monitoring, there is a high chance that the website will be leading the search engine page. This will automatically enhance the image and the name of the brand. In marketing, brand awareness is the only ray of hope which helps the company to rule.

SEO is the most flexible and transparent form of marketing strategy which is in high demand. There is no such alternative to SEO. Every organization should adopt SEO strategy for their betterment.

In house maintenance of SEO services can be tough for the company and therefore it is always preferred to hire agencies which are expert in providing SEO services.

Now, before hiring an agency it is very important to consider certain things. The following discussion will reflect certain factors on which one should hire an SEO company.

What makes an SEO company viable for better work?


It is one of the primary factors that an agency should have on its work. An SEO agency should be focused on the application. Before hiring an agency it is very important to know the goals and orientation of it. Focus describe the working pattern of an agency and along with that the reach in the market. The focus is also synonymous with expertise. An agency should be versatile and capable enough to handle every aspect of SEO marketing and all along with that should also be able to handle some other aspect of digital marketing.

Past performance

Past performance is an ideal way to analyze an SEO agency before hiring. There are certain factors which need to be considered in the past portfolio and these are past work result with clients, case studies, online reviews, clients feedback, reach in the market, different brand in the work list and of course the popularity in the midst of tough competition. Past performances are the best resource which can be put to use for the future.

reportAttributes of the agency

Certain attributes of the agency can help the companies to decide on whom to adopt for the work. Some of the most crucial attributes are

  • Transparency in work – This is very important to look into. Transparency in work is essential to achieve better and result and undergo a formidable performance.
  • Customer service – In any servicing industry like digital marketing, after service is very crucial and demanding. Throughout the entire process of work, the agency should provide the best service to the clients.
  • Sharing of knowledge – An SEO agency should not get stationary with its knowledge. Every agency must share the knowledge for betterment. An agency should conduct conferences, write articles and blogs, and run variable experiments on digital marketing. This spread of knowledge is important for a greater diversification.

There cannot be any alternative source of marketing apart from the digital one which can do wonder for your brand. SEO is the most trustworthy and productive channel of digital communication.

A company in order to enlarge its market should hire an London SEO agency. The above discussions are not just a part of a blog but are very crucial points that should be taken into consideration before managing an SEO service.

About Dido Grigorov

Dilyan is a Founder of NetPresenta and SEO Specialist with almost 13 years of professional experience in the SEO Industry. Technical & Semantic SEO and Link Building as well are his passion and main activities on daily basis. He also has strong background in Front-End development, Conversion rate optimisation and UX Design.